I 10 peccati capitali del marketing. Sintomi e cure

Philip Kotler

I 10 peccati capitali del marketing. Sintomi e cure Scarica PDF

In un mondo del lavoro sempre più competitivo e dinamico il marketing è un settore cruciale per le aziende, ma purtroppo non sempre gode di buona salute. Philip Kotler mostra come ridare forza al marketing oggi, come risolverne i problemi e come renderlo efficace.

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I 10 peccati capitali del marketing. Sintomi e cure Philip Kotler Libro PDF epub fb2 Scarica 3606

I 10 peccati capitali del marketing. Sintomi e cure

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